Custom Essence Blends Additives

An Unscented Natural Sensorial Wellness Ingredient for Intentional Emotional Experiences

Supporting Wellness-Centric Brands with Neurocosmetic, Functional Fragrance, and Mood-Conscious Formulation Applications

Supporting Wellness-Centric Brands with Neurocosmetic, Functional Fragrance, and Mood-Conscious Formulation Applications

What emotional experience are you intentionally creating for your customer?

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What industry is your product line in?

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Ingredients:

  • Vegetable glycerin

  • Proprietary blend of flower essences

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icon showing molecular representation  of vegetable glycerin against a turquoise carrot drop background
flower essences icon with turquoise flowers in the middle
unscented, oil-free, non-herbal, CBD-free, and fragrance-free icon

Your Customers Want to Feel a Certain Kind of Way

They seek products that make them feel something, not just perform something. Sensorial wellness, mood-conscious formulation, and intentional emotional experiences are the new baseline of product differentiation.

Give Your Brand a Proprietary Emotional Dimension

Unscented.

Bespoke.

Formulated to give your brand emotional leverage.

Applications Include

  • Personal care and neurocosmetic formulations

  • Functional fragrance and home fragrance products

  • Sensorial wellness cleaning and laundry products

  • Hospitality amenities and commercial linen care

  • Pet wellness products, topical and ingestible

How Custom Essence Blends Additives came about...

Catherine Winfree spent years working at the intersection of health, wellness, and human behavior. Across every environment she worked in, she observed the same pattern: emotional wellbeing was the missing layer in products people used every day.

She found that custom flower essence blends could subtly and consistently support specific emotional experiences for the people using them. What began as individual custom blends for people and their pets evolved into a recognition that brands could deliver the same intentional emotional support at scale.

Custom Essence Blends Additives is the result of that recognition. A specialty ingredient that gives wellness-oriented brands the emotional dimension their customers are looking for.

Catherine Winfree, a nationally certified health and wellness coach

Catherine Winfree, flower essence practitioner and nationally certified health and wellness coach, is ready to give your brand the emotional leverage it needs to deliver the sensorial wellness experience your customers expect.

Custom Essence Blends Additives

The Ingredients

• Vegetable glycerin

• Proprietary blend of flower essences

Enhancing Your Brand's Emotional Experience

Your Customers Want to Feel a Certain Kind of Way

They seek products that make them feel something, not just perform something. Sensorial wellness, mood-conscious formulation, and intentional emotional experiences are the new baseline of product differentiation.

Give Your Brand a Proprietary Emotional Dimension

Unscented.

Bespoke.

Formulated to give your brand emotional leverage.

Applications Include
• Personal care and neurocosmetic formulations

• Functional fragrance and home fragrance products

• Sensorial wellness cleaning and laundry products

• Hospitality amenities and commercial linen care

• Pet wellness products, topical and ingestible

How Custom Essence Blends Additives came about...

Catherine Winfree spent years working at the intersection of health, wellness, and human behavior. Across every environment she worked in, she observed the same pattern: emotional wellbeing was the missing layer in products people used every day.

She found that custom flower essence blends could subtly and consistently support specific emotional experiences for the people using them. What began as individual custom blends for people and their pets evolved into a recognition that brands could deliver the same intentional emotional support at scale.

Custom Essence Blends Additives is the result of that recognition. A specialty ingredient that gives wellness-oriented brands the emotional dimension their customers are looking for.

FAQ image

Questions & Support

What are flower essences?

Flower essences are vibrational preparations made from the energetic imprint of flowers.

Unlike essential oils, they contain no plant material, no fragrance, and no active botanical compounds.
They are unscented, non-herbal, and safe for all skin types and sensitivities.

Bach Flower Essences, developed by Dr. Edward Bach in the 1930s, are the most widely recognized flower essence system in the world. Bach's Rescue Remedy, found in pharmacies, health food stores, and wellness retailers globally, is perhaps the most familiar example of flower essences used to support emotional calm during stressful moments.

Custom Essence Blend Additives are formulated from the same tradition, applied with precision to a specific emotional goal your brand defines.

Are the ingredients safe?

Yes.

Vegetable Glycerin
Vegetable glycerin, the carrier for the Custom Essence Blend Additive, is classified by the FDA as Generally Recognized as Safe (GRAS) and meets USP grade standards. It is widely used in personal care, food, and pharmaceutical formulations globally.

It is vegan, fragrance-free, and contains no known allergens.

Flower Essences
Flower essences contain no active botanical compounds, no essential oils, no herbals, and no known allergens.

They are fragrance-free and have no known side effects when used topically or in environmental applications. For ingestible pet product applications, flower essences have been used orally in animals for decades with no reported adverse effects.

INCI names:
Glycerin
Flower Essences.

A Certificate of Analysis is provided with every batch.

Will this additive affect my existing formula?

The Custom Essence Blend Additive is incorporated at 1.5% to 2% of the finished formulation by weight or volume.
At this use level it does not alter the scent, color, texture, viscosity, or performance of the finished product.

The vegetable glycerin carrier is miscible with water and compatible with most aqueous formulation bases.

For formulations already containing vegetable glycerin, a portion of the standard glycerin can be substituted with the additive to maintain the existing formulation structure.

What documentation is available for regulatory and formulation compliance?

Custom Essence Blends provides the following documentation to support your formulation and regulatory processes:

• Certificate of Analysis, issued with every batch

• Technical Data Sheet, available to brands following a Brand Formulation Consultation

• Safety Data Sheet, available upon request

The formulating brand is responsible for finished product compliance with applicable regulations in their jurisdiction.

What is the minimum order?

A 4 oz sample is available for trial and formulation testing.
Production batch supply is available in 32 oz and 1 gallon sizes.

Blend development is a separate one-time engagement that precedes batch supply ordering.


At a 1.5% incorporation rate:

32 oz produces approximately 267 finished 8oz units

1 gallon produces approximately 1,067 finished 8oz units

How is the custom additive developed?

The process begins with a Brand Formulation Consultation.

During this session the customer's emotional experience for your product line is identified.

This defined customer experience drives the flower essences chosen for your product line's additive every time a purchase order is placed.
The blend stays current with natural changes to keep your customer's experience the same.

You define the feeling you want your customers to experience. Custom Essence Blends does the rest.

Why is the formula proprietary?

The specific flower essences selected for your custom additive are the result of practitioner expertise developed over years of developing supportive flower essence blends for people, animals, and organizational environments. This selection process is applied each time a purchase order for a brand's product line is placed.

Keeping the formulation proprietary protects two things: the integrity of the practitioner's work, and the exclusivity of maintaining your brand's emotional experience over time.

This keeps the emotional experience developed for your brand yours alone through Custom Essence Blends.

Is this additive suitable for scent-sensitive consumers?

Yes.

The Custom Essence Blend Additive is completely unscented.
It contains no fragrance compounds, no essential oils, no herbals, and no synthetic scent ingredients.

It does not alter the scent profile of the finished product.


For brands serving scent-sensitive consumers, those with fragrance allergies, sensitivities, or who simply prefer fragrance-free products, this additive delivers an intentional emotional experience without any fragrance load.

What industries use this additive?

The Custom Essence Blend Additive is formulated for any brand whose product creates an experience for the end user.

Applications include:

• Personal care and neurocosmetic formulations

• Functional fragrance and home fragrance products

• Sensorial wellness cleaning and laundry products

• Hospitality amenities and commercial linen care

• Pet wellness products, topical and ingestible

If your product touches a customer's daily experience, our additive has a place in your formulation.

How long does it take to develop a custom additive?

The Brand Formulation Consultation is 1 hour for one product line,
2 hours for 3 to 5 product lines, and
3 hours for 6 product lines.

The custom additive ships within 3 to 7 business days following payment of a purchase order.

Can the same blend work across multiple products in my line?

Yes.

A defined customer emotional experience is the basis for one blend.

That blend can be incorporated across every product in a single product line, creating a cohesive emotional experience from the first product to the last.

A brand with multiple product lines, each with a different emotional experience intention, would engage a separate blend development for each line.

Schedule Your Free

Let's discuss the emotional experience you have in mind for your customers.

Custom Essence Blends for holistic wellness.

Custom Essence Blends creates custom flower essence blends for wellness products, and for people and their pets. Unscented, natural, and custom blended for every occasion.

all-natural vegan and organic ingredients icon
unscented, oil-free, non-herbal, CBD-free, and fragrance-free icon
icon showing molecular representation  of water against a turquoise water drop background
flower essences icon with turquoise flowers in the middle
icon showing molecular representation  of water against a turquoise water dro[

Custom Essence Blends for Wellness Products:
Custom Essence Blends

Custom Essence Blends for People:
Be Calm Solutions

Comments or Questions
Contact Us

Mandatory FDA Notice: The statements made regarding Custom Essence Blends, Be Calm Solutions, Calm Animal Solutions, and the Custom Essence Blend Additive have not been evaluated by the Food and Drug Administration. These products and ingredients are not intended to diagnose, treat, cure, or prevent any disease. Although the ingredients used are generally regarded as safe, you are encouraged to consult your healthcare professional (doctor or veterinary) before using any Be Calm Solutions or Calm Animal Solutions product, especially if you or your pet are being treated for any physical or mental health condition, or are pregnant or nursing. For the Custom Essence Blend Additive, the formulating brand is responsible for ensuring the finished product's compliance with applicable regulations and for any consumer-facing safety or health disclosures required in their jurisdiction.

©2026, Catherine Winfree. All rights reserved.

Custom Essence Blends for holistic wellness.

all-natural vegan and organic ingredients icon
icon showing molecular representation of vegetable glycerin against a turquoise carrot drop background
icon showing molecular representation  of water against a turquoise water drop background
flower essences icon with turquoise flowers in the middle
unscented, oil-free, non-herbal, CBD-free, and fragrance-free icon

Custom Essence Blends creates custom flower essence blends for wellness products, and for people and their pets. Unscented, natural, and custom blended for every occasion.

©2026, Catherine Winfree. All rights reserved.

Custom Essence Blends for Wellness Products

Custom Blends for People

Custom Blends for Animals

Questions or Comments

Contact Us

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Mandatory FDA Notice: The statements made regarding Custom Essence Blends, Be Calm Solutions, Calm Animal Solutions, and the Custom Essence Blend Additive have not been evaluated by the Food and Drug Administration. These products and ingredients are not intended to diagnose, treat, cure, or prevent any disease. Although the ingredients used are generally regarded as safe, you are encouraged to consult your healthcare professional (doctor or veterinary) before using any Be Calm Solutions or Calm Animal Solutions product, especially if you or your pet are being treated for any physical or mental health condition, or are pregnant or nursing. For the Custom Essence Blend Additive, the formulating brand is responsible for ensuring the finished product's compliance with applicable regulations and for any consumer-facing safety or health disclosures required in their jurisdiction.