Supporting Wellness-Centric Brands with Neurocosmetic, Functional Fragrance, and Mood-Conscious Formulation Applications
Hoover to pause.
Hoover to pause.
Vegetable glycerin
Proprietary blend of flower essences




They seek products that make them feel something, not just perform something. Sensorial wellness, mood-conscious formulation, and intentional emotional experiences are the new baseline of product differentiation.
Unscented.
Bespoke.
Formulated to give your brand emotional leverage.
Personal care and neurocosmetic formulations
Functional fragrance and home fragrance products
Sensorial wellness cleaning and laundry products
Hospitality amenities and commercial linen care
Pet wellness products, topical and ingestible
Catherine Winfree spent years working at the intersection of health, wellness, and human behavior. Across every environment she worked in, she observed the same pattern: emotional wellbeing was the missing layer in products people used every day.
She found that custom flower essence blends could subtly and consistently support specific emotional experiences for the people using them. What began as individual custom blends for people and their pets evolved into a recognition that brands could deliver the same intentional emotional support at scale.
Custom Essence Blends Additives is the result of that recognition. A specialty ingredient that gives wellness-oriented brands the emotional dimension their customers are looking for.

Catherine Winfree, flower essence practitioner and nationally certified health and wellness coach, is ready to give your brand the emotional leverage it needs to deliver the sensorial wellness experience your customers expect.
• Vegetable glycerin
• Proprietary blend of flower essences
Your Customers Want to Feel a Certain Kind of Way
They seek products that make them feel something, not just perform something. Sensorial wellness, mood-conscious formulation, and intentional emotional experiences are the new baseline of product differentiation.
Give Your Brand a Proprietary Emotional Dimension
Unscented.
Bespoke.
Formulated to give your brand emotional leverage.
Applications Include
• Personal care and neurocosmetic formulations
• Functional fragrance and home fragrance products
• Sensorial wellness cleaning and laundry products
• Hospitality amenities and commercial linen care
• Pet wellness products, topical and ingestible
Catherine Winfree spent years working at the intersection of health, wellness, and human behavior. Across every environment she worked in, she observed the same pattern: emotional wellbeing was the missing layer in products people used every day.
She found that custom flower essence blends could subtly and consistently support specific emotional experiences for the people using them. What began as individual custom blends for people and their pets evolved into a recognition that brands could deliver the same intentional emotional support at scale.
Custom Essence Blends Additives is the result of that recognition. A specialty ingredient that gives wellness-oriented brands the emotional dimension their customers are looking for.

Flower essences are vibrational preparations made from the energetic imprint of flowers.
Unlike essential oils, they contain no plant material, no fragrance, and no active botanical compounds.
They are unscented, non-herbal, and safe for all skin types and sensitivities.
Bach Flower Essences, developed by Dr. Edward Bach in the 1930s, are the most widely recognized flower essence system in the world. Bach's Rescue Remedy, found in pharmacies, health food stores, and wellness retailers globally, is perhaps the most familiar example of flower essences used to support emotional calm during stressful moments.
Custom Essence Blend Additives are formulated from the same tradition, applied with precision to a specific emotional goal your brand defines.
Yes.
Vegetable Glycerin
Vegetable glycerin, the carrier for the Custom Essence Blend Additive, is classified by the FDA as Generally Recognized as Safe (GRAS) and meets USP grade standards. It is widely used in personal care, food, and pharmaceutical formulations globally.
It is vegan, fragrance-free, and contains no known allergens.
Flower Essences
Flower essences contain no active botanical compounds, no essential oils, no herbals, and no known allergens.
They are fragrance-free and have no known side effects when used topically or in environmental applications. For ingestible pet product applications, flower essences have been used orally in animals for decades with no reported adverse effects.
INCI names:
Glycerin
Flower Essences.
A Certificate of Analysis is provided with every batch.
The Custom Essence Blend Additive is incorporated at 1.5% to 2% of the finished formulation by weight or volume.
At this use level it does not alter the scent, color, texture, viscosity, or performance of the finished product.
The vegetable glycerin carrier is miscible with water and compatible with most aqueous formulation bases.
For formulations already containing vegetable glycerin, a portion of the standard glycerin can be substituted with the additive to maintain the existing formulation structure.
Custom Essence Blends provides the following documentation to support your formulation and regulatory processes:
• Certificate of Analysis, issued with every batch
• Technical Data Sheet, available to brands following a Brand Formulation Consultation
• Safety Data Sheet, available upon request
The formulating brand is responsible for finished product compliance with applicable regulations in their jurisdiction.
A 4 oz sample is available for trial and formulation testing.
Production batch supply is available in 32 oz and 1 gallon sizes.
Blend development is a separate one-time engagement that precedes batch supply ordering.
At a 1.5% incorporation rate:
32 oz produces approximately 267 finished 8oz units
1 gallon produces approximately 1,067 finished 8oz units
The process begins with a Brand Formulation Consultation.
During this session the customer's emotional experience for your product line is identified.
This defined customer experience drives the flower essences chosen for your product line's additive every time a purchase order is placed.
The blend stays current with natural changes to keep your customer's experience the same.
You define the feeling you want your customers to experience. Custom Essence Blends does the rest.
The specific flower essences selected for your custom additive are the result of practitioner expertise developed over years of developing supportive flower essence blends for people, animals, and organizational environments. This selection process is applied each time a purchase order for a brand's product line is placed.
Keeping the formulation proprietary protects two things: the integrity of the practitioner's work, and the exclusivity of maintaining your brand's emotional experience over time.
This keeps the emotional experience developed for your brand yours alone through Custom Essence Blends.
Yes.
The Custom Essence Blend Additive is completely unscented.
It contains no fragrance compounds, no essential oils, no herbals, and no synthetic scent ingredients.
It does not alter the scent profile of the finished product.
For brands serving scent-sensitive consumers, those with fragrance allergies, sensitivities, or who simply prefer fragrance-free products, this additive delivers an intentional emotional experience without any fragrance load.
The Custom Essence Blend Additive is formulated for any brand whose product creates an experience for the end user.
Applications include:
• Personal care and neurocosmetic formulations
• Functional fragrance and home fragrance products
• Sensorial wellness cleaning and laundry products
• Hospitality amenities and commercial linen care
• Pet wellness products, topical and ingestible
If your product touches a customer's daily experience, our additive has a place in your formulation.
The Brand Formulation Consultation is 1 hour for one product line,
2 hours for 3 to 5 product lines, and
3 hours for 6 product lines.
The custom additive ships within 3 to 7 business days following payment of a purchase order.
Yes.
A defined customer emotional experience is the basis for one blend.
That blend can be incorporated across every product in a single product line, creating a cohesive emotional experience from the first product to the last.
A brand with multiple product lines, each with a different emotional experience intention, would engage a separate blend development for each line.
Schedule Your Free
Let's discuss the emotional experience you have in mind for your customers.
Custom Essence Blends for holistic wellness.
Custom Essence Blends creates custom flower essence blends for wellness products, and for people and their pets. Unscented, natural, and custom blended for every occasion.





Mandatory FDA Notice: The statements made regarding Custom Essence Blends, Be Calm Solutions, Calm Animal Solutions, and the Custom Essence Blend Additive have not been evaluated by the Food and Drug Administration. These products and ingredients are not intended to diagnose, treat, cure, or prevent any disease. Although the ingredients used are generally regarded as safe, you are encouraged to consult your healthcare professional (doctor or veterinary) before using any Be Calm Solutions or Calm Animal Solutions product, especially if you or your pet are being treated for any physical or mental health condition, or are pregnant or nursing. For the Custom Essence Blend Additive, the formulating brand is responsible for ensuring the finished product's compliance with applicable regulations and for any consumer-facing safety or health disclosures required in their jurisdiction.
©2026, Catherine Winfree. All rights reserved.
Custom Essence Blends for holistic wellness.





Custom Essence Blends creates custom flower essence blends for wellness products, and for people and their pets. Unscented, natural, and custom blended for every occasion.
©2026, Catherine Winfree. All rights reserved.
Mandatory FDA Notice: The statements made regarding Custom Essence Blends, Be Calm Solutions, Calm Animal Solutions, and the Custom Essence Blend Additive have not been evaluated by the Food and Drug Administration. These products and ingredients are not intended to diagnose, treat, cure, or prevent any disease. Although the ingredients used are generally regarded as safe, you are encouraged to consult your healthcare professional (doctor or veterinary) before using any Be Calm Solutions or Calm Animal Solutions product, especially if you or your pet are being treated for any physical or mental health condition, or are pregnant or nursing. For the Custom Essence Blend Additive, the formulating brand is responsible for ensuring the finished product's compliance with applicable regulations and for any consumer-facing safety or health disclosures required in their jurisdiction.